Sharp’s Brewery aims to reignite drinkers 'sense of adventure'

The findings, which coincide with the launch of Sharp’s ‘There’s an Adventure Brewing’ campaign, aims to reignite Britons’ lost sense of adventure and shows that more than half (54%) of Brits would like to live more adventurously, and 63% would feel happier and more fulfilled if they were able to do so.

Sharp’s campaign looks to challenge some of these factors and encourage Brits to follow their passion, bringing a sense of everyday adventure and excitement to the UK.

The campaign sees the Cornish brewer teaming up with leaders from across a range of sports and industries to offer the public the chance to join them on their next big challenge, giving people the opportunity to win one of five “extraordinary” adventures this year.

Personal brew​

The first adventure will offer members of the public the chance to join Sharp’s director of brewing Stuart Howe, on a journey to create their very own personal brew. Winners will join Howe at the Sharp’s brewery, where they’ll learn the art of craft brewing, working through their own ideas to bring to life their perfect taste profile.

Their beer will be brewed and made available as a limited edition across select pubs and bars as well as the Sharp’s shop.

Howe said: “Our research clearly shows that Brits are craving adventure – and more than that, believe adventure will make them happier and more fulfilled. We wanted a way to show people the importance of a little adventure, and help inject some more excitement and Cornish energy into their lives.”

According to Sharp’s Brewery, the three biggest factors holding Brits back from living life more adventurously are financial restraints (37%), family pressures (18%) and nervousness (16%).