The new packs, which roll out in February, will feature on them stories exploring the benefits of Fairtrade experienced by sugar farmers.
Julia Clark, head of sugar ethics at Tate & Lyle Sugars, said: “The Fairtrade premium pays for vital tools and repairs, helps [farmers] to improve the productivity of their cane fields and helps to improve their standard of living.
“We are looking forward to sharing some of the fantastic stories we have with consumers – the support from our customers is vital to the growing Fairtrade market and we’re proud to support such a worthwhile programme.”
The brands first pack redesign in seven years, each sugar stick or sachet will display on it one of six stories with a corresponding illustration as well as information about how Fairtrade works and how the customer’s money is spent.
Jon Walker, sugar product manager at the Fairtrade Foundation, said: “By choosing Fairtrade sugar, businesses can make a significant difference to the lives of sugar cane farmers and workers, their families and communities.
“It is extremely encouraging to see suppliers such as Tate & Lyle Sugars proactively communicating the impact of Fairtrade to its customers through a range of stories that bring the concept to life and show how Fairtrade ensures that farmers get a fair deal.”