The new five-year partnership sees Molson Coors become the club’s official beer partner from summer 2015.
The brewer will supply beverages throughout the club's Stadium of Light, with its range of products featuring across concourse bars, hospitality and events suites.
Black Cats’ supporters and stadium guests will be able to enjoy the Molson Coors portfolio of brands, including Carling, the number one selling lager in Britain.
As part of the deal, the Stadium of Light’s north stand will become the Carling North Stand from the 2015/16 season onwards.
Gary Hutchinson, Sunderland AFC’s commercial director, said: “We are delighted to welcome Molson Coors to the Sunderland AFC family.
"We are committed to providing our fans and customers alike with the best possible products and services. By partnering with Molson Coors, who are an internationally recognised and respected leader in their field, we can ensure that we are doing just that."