Brewdog goes for beer and popcorn
All five of the Scottish brewer’s Headliner beers have been matched with a flavoured popcorn (for full list, see below).
“Our mission is to make other people as passionate about craft beer as we are, by pushing the boundaries of what beer can be and constantly experimenting with flavour,” explained BrewDog co-founder James Watt.
“This collaboration is a natural next step in our quest to elevate beer’s cultural profile, showcase its versatility and promote its ability to complement a wide range of food, whether it be beef jerky, burgers or…popcorn.
The popcorn will be available in all 18 UK BrewDog bars and its online shop. Tasting notes will be featured on limited edition bags of the popcorn, which will sell for £2.25 a pack.
The pairings:
- BrewDog Punk IPA and Joe & Seph’s Madras Curry with Lime & Black Onion Seeds popcorn
- BrewDog Five AM Red Ale and Joe & Seph’s Caramel, Pepper & Chilli popcorn
- BrewDog This.Is.Lager. and Joe & Seph’s Cheddar Cheese & Smoked Paprika popcorn
- BrewDog Brixton Porter and Joe & Seph’s Smooth Caramel & Espresso popcorn
- BrewDog Dead Pony Pale Ale and Joe & Seph’s Goat’s Cheese & Black Pepper popcorn
“In Joe & Seph’s, we have found a partner that takes its craft as seriously as we do, and is just as willing to upend the status quo in its industry. Food and beer pairing is still a relatively new concept to many people, but we hope folks will leave our bars with their palates educated and their minds opened,” Watt said.
The brewer recently announced plans to expand its Scottish brewery, including a new 300hl brewhouse, but said it was "still tiny."
