Brighton multiple operator trials urban demographic concept

Daniel Wright opened the Joker in Brighton last week, having been tasked by the company to transform the venue to attract a growing customer base in that corner of the city.

Wright, who already runs the Funfair Club in Brighton, said he wanted to create “a Shoreditch-style venue” with a separate gig space ‘the Devil’s disco’ upstairs and partnering with Orange Buffalo for the food offer.

He said: “It’s something very different for Brakspear and I think a lot of people would be surprised to see their name on the sign outside this pub. I know they’re looking for sites in London and they are going to be looking closely at how we do here. I would love to work with them on opening more pubs under this concept.”

Wright has signed a 10-year lease with Brakspear tied for wines and beer.

The food offer will include wings with six different levels of sauce, including a super-hot one called the viper. The menu will include a ‘snake in a basket’ concept, including six wings, with one covered in viper sauce.