J20 mixes it up with a £2.3m campaign

J2O is to be boosted by a £2.3m campaign with the slogan, “There’s Joy In the Blend”.

The campaign will focus on the blending of fruits together to make “something amazing,” explained Britvic’s UK marketing director, Jonathan Gatward.

A new TV ad, online activity and in-outlet activity will be included in the activity, which it is hoped will encourage people to reconsider adult soft drinks.

“Our new marketing campaign is a way of retelling how J2O was created – concepts that you wouldn’t originally put together but blend perfectly,” Gatward explained.

“By bringing a fresh twist to our latest campaign we’re confident that consumers will look at the brand differently.”

Pubs and bars are being offered perfect serve training as well as new easy-to-create mixing recipes.

Last year the company positioned the brand as a cocktail mixer in high energy pubs and bars.