The brainchild of beer writer, Pete Brown alongside industry marketeers, Jo Miller and James Cuthbertson, the Beer Marketing Awards will celebrate the marketeers and creative teams behind the brands.
The awards, which include best advertising campaign print and broadcast, best use of social media and best B2B campaign, are open to all brewers with a presence and focus in the UK.
An overall winner will also be announced as well as an award for ‘Outstanding Individual achievement’, which will highlight the individual who, in the minds of the judges, has had the most impact in the way beer is marketed in the UK.
Compelling
The judges, led Brown, include leading on and off trade operators, beer journalists, bloggers and award-winning marketeers.
Brown said: “Whether you’re a mainstream lager brand creating a large scale TV advertising campaign or a microbrewer pouring your creativity into social media, in the modern market it’s not enough to simply brew a great beer – it needs to be communicated and presented to the drinker in the most compelling and attractive way possible.”
Cuthbertson said: "We’re seeing levels of growth in the beer sector that are unthinkable in other areas of the hospitality sector. We’re also enjoying a better standard of product in both the on and off trade than at any time before, with inspiration from the history books, innovation from other countries and the rise of some great brewers from our own shores. We are also seeing brands large and small, working hard to capture the enthusiasm and spend from a new brand of beer drinker."
Details of how to enter can be found at the awards website with a closing date for entries of 23 Jan. Winners will be announced at an event on 14 April 2015 at the Truman Brewery, Brick Lane, London.