The tie-up, which includes a new kids menu and Mr Men-branded Christmas and children’s parties, has been rolled out to all 142 Beefeater sites.
Forming part of Beefeater’s 40th birthday celebrations, it reignites the deal between the restaurant chain and the brand in the 1980s and 1990s.
The menu features one, two or three-course meal-deals from £4.49, each of which come with a free drink.
Menu details
Mains options include: Mr Noisy’s bangers and mash; Mr Small's little cod bites; Mr Strong's 4oz flat iron steak; Mr Messy's spaghetti bolognese; Mr Perfect's popin' chicken; and Little Miss Trouble's tomato penne pasta.
There is also the option to create your own pizza. The mains are complemented with a range of Mr Tickle’s ‘tastebud ticklers’ and Mr Clever’s ‘scrummy swappable sides’.
Little Miss Naughty’s puddings include Mr Good’s healthy fruit salad and Mr Jelly’s wobbly jelly and ice cream.
As part of the deal, children can now eat for free at breakfast and on Saturdays (between midday to 5pm).
For each meal, children are entitled to a free drink and a 16-page Mr Men & Little Miss activity book and balloon.
Family dedication
Whitbread said the Mr Men offer reflected its ongoing dedication to give families value and fun every time they visit a Beefeater.
Sarah Tinsley, head of marketing at Beefeater, said: “Mr. Men Little Miss has always been one of our most-loved partnerships of the last 40 years and we're excited to see the characters back at Beefeater nationwide. We are a brand with strong family values and so the partnership is a natural fit.”
Sandrine de Raspide, senior vice president of Sanrio, added: “We're very excited about rekindling the shared heritage of Mr. Men Little Miss and Beefeater restaurants.Our characters have proudly been a part of many generation's childhoods and lives throughout their birthplace, as have Beefeater.”
The deal is being supported by PR and marketing campaign, which includes the launch of a Beefeater Mr. Men, Little Miss family portrait creation app.