Patrón Spirits, which previously distributed brands to UK pubs and bars through Cellar Trends, has selected BBFB “as part of a pan-European strategy”.
“The UK’s thirst for sophisticated, luxury spirits continues to expand, and no one understands this important market better than Bacardi Brown-Forman Brands,” said Dave Wilson, president – international & global chief operating officer at Patrón Spirits International.
“The UK is a critical focus market for us, and with the strong Bacardi resources and footprint there, together with its impressive history of distributing successful ultra-premium brands, we are ideally positioned to grow and introduce our portfolio of luxury spirits to more people throughout the United Kingdom,” Wilson added.
Patrón tequilas and liqueurs will join brands including Grey Goose vodka, Bombay Sapphire gin, Bacardi rum, Jack Daniels and Chambord in the BBFB stable.