Admiral Taverns launches craft beer range
The craft beer portfolio features award-winning packaged beers (in bottles and cans) including America’s Sierra Nevada Pale Ale, Anchor Porter and Goose Island IPA; Belgium’s Duvel and Liefmans Fruitesse; and Germany’s Erdinger Weissbier.
Brooklyn Lager (5.2% ABV) is also available on draught - the first of Admiral’s craft beer range in keg format.
The collection comprises 22 brands initially but the pubco said it is in talks with other well-known breweries to introduce more products to the range.
Admiral commercial manager Simon Eyles said: “Craft beers, which are full of flavour in a variety of styles from all over the world are an increasingly popular and burgeoning part of the beer market – growing 79% in 2013 alone.
“We are very pleased to be able to offer our licensees some of the best-known, and best-tasting, beers from some of the world’s most prestigious craft breweries. These new beers offer licensees an additional option to both retain and interest regulars, and also attract new customers into their pub, helping them to grow their business.”
The new range also includes Dogfish Head DNA, a collaboration between Charles Wells and Dogfish in the USA, Vedett Extra Blonde from Puurs in Belgium, and Edinburgh-based Innis and Gunn Original, as well as other beers from Falkenberg brewery in Sweden and Meantime brewery, in Greenwich, London.
