Cask Matters launches website

Backed by a large number of breweries plus Cask Marque, CAMRA and SIBA, www.caskmatters.co.uk​ offers case studies, help with training and information for both experienced and new-to-cask licensees.

The website will also feature news about cask ale, and the latest initiatives being used by successful licensees.

It was launched on the back of the Cask Report, which argued that cask ale significantly drives footfall but found that pubs are undervaluing the category and could be selling cask ales for more.

Paul Nunny from Cask Marque, responsible for hosting the website, said: “The idea behind Cask Matters is to build on the success of the Cask Report, Cask Ale Week and the growing number of breweries, beer festivals and CAMRA members. Cask ale can help more pubs to become successful and profitable and Cask Matters can equip landlords with the information they need to serve the perfect pint to their customers.”