The pub group said it was pleased with the success of the app, which matches sports fans with venues showing their chosen event, in its Beacon pubs.
The app is now being made available to the core estate with a 30% discount on the annual subscription available until 30 September. The app is available free to users from the iPhone app store and Google Play Store.
Andrew Parker, retail operations manager for Enterprise’s managed tenancy Beacon estate, said: “We introduced the app in time for the World Cup and the results were fantastic. Our customers saw a significant increase in the number of customers during World Cup games, including many new customers who discovered their pubs via the app. It’s simple for publicans to use and can really boost business for those pubs with a sporting focus.”
Discounts
MatchPint also works with brands to provide drinks offers for fans. During the trial across the Beacon estate, customers who came to watch the Champions League final could get a free pint of John Smith’s or Fosters by checking in on the MatchPint app and generating a one-time redeem voucher. The offer was redeemed 267 times across 42 Beacon outlets.
Dominic Collingwood, MatchPint co-founder, said: “We’re delighted with the success of the partnership to date and very excited to see it roll-out across the Enterprise core estate. Feedback we’ve had from publicans has been extremely positive; they particularly enjoy its simplicity, even people who don’t like technology can use our app.”
Publicans can learn more about the Enterprise deal at www.matchpint.co.uk/enterpriseinns.