The company pointed out that 13 of its venues are in student towns and cities so “thousands” of students will be able to take advantage of the offer, in what will be seen as a major push to increase its student customer base. The discount applies to food as well as drinks.
BrewDog said it follows “countless enquiries” from students and it comes ahead of the new academic year.
“Students are social creatures on a tight budget, anyone who’s been one will know that all too well. Craft beer is not cheap to produce, and its price reflects that. These two truths mean that if you’re a student who loves craft beer, the facts don’t really work in your favour,” the group said.
“We will never cut corners on our beer or use inferior ingredients for the sake of making it cheaper, but we understand that students might want to enjoy great beer on a budget. That’s why we’ve decided to cut all you students some slack and offer this discount to give you somewhere to enjoy amazing beer and food during the day with your friends.”
BrewDog added: “Not only will the discount be pretty good news for hard working hop heads, but we also have free WiFi in our bars, so you can hunker down with a beer and your books, and get away from the usual cramming haunts. We’ve also got great coffee as well as beers to perk you up and get those cogs whirring after an all-nighter, and there’s plenty of food as well for a little sustenance.”