The free app, available initially on iPhone, uses an extensive database of alcohol brands and sets personal goals based on the user’s drinking habits.
Drinkaware has also developed a pinpoint location function which it says will “provide that extra support in the places that are identified as ‘weak spots’, such as your favourite pub or the local off licence”.
A spokeswoman for Drinkaware said this feature allowed users to choose a location where they would receive a "gentle reminder that I have set a goal to ‘drink one less’ when I’m there at the time I specified".
She added: "It’s about giving people a little extra encouragement to stick to their goals when there may be a higher chance of them forgetting or giving up on their goals."
Consumption
Other features include graphs and charts reflecting the user’s weekly, daily and monthly consumption and information on the amount of exercise needed to burn off calories consumed
Ben Butler, head of digital at Drinkaware, said: “We are delighted to be launching our new mobile app for iPhone. We know that while lots of people recognise the need to cut back on their alcohol intake, many lack the support to actually make a change.”
“This app has been designed to help people change their drinking, by providing support and encouragement in a non-judgemental way at the times and locations people need it the most. Our app helps people to make positive changes in their relationship with alcohol, so they can start to enjoy the health benefits of cutting down or giving up.”
A version of the app for Android phones is due out in 2015.