VIDEO: SA Brain's team cycle 150 miles across Wales with cask of Tour de France ale
The 13-strong team, who cycled relay style, set off from the Cardiff Brewery at 1pm on Thursday 3 July and finished 14 hours later at the White Lion Royal Hotel in Bala – having carried the cask in the specially adapted baker’s-bike-turned-brewer’s-bike.
Bill Dobson, head brewer at Brains and part of the cycling team, said: “We’re all keen cyclists but cycling 150 miles through some pretty hilly parts of Wales, weighed down with a cask of our seasonal beer – Le Peloton - was tough.
Le Peloton was developed to celebrate the summer of cycling, which this year started in Yorkshire. The beer is available now in pubs throughout the UK, as well as Tesco stores throughout Wales.
The Le Peloton bike ride also raised more than £1,000 for Wooden Spoon, a charity supporting disadvantaged children and young people across the UK. The charity organises fundraising initiatives, spending money raised where it is most needed.
