Menu sections including ’66 Legends, World Cup Street Foods, Three Lions Deli Sandwiches, the Wembley Special, Goalkeeper’s Choice, Ones to Watch and Team Platters are all on offer at Bar Sport sites.
Hand-held ultra-fast food is the order of the day, with giant World Cup menus sponsored by Budweiser displayed around the venues and a wide range of snacks named in honour of key players and sold from usherettes' trays. Turnover at each of five Bar Sport franchise sites is likely to rise by around £50,000, depending on England's progress.
Dishes on offer include '66 Legends salads including Nobby's chicken & bacon (£7.75) and Moore’s caprese salad (£5.95). The Three Lions deli sandwiches feature Rooney’s fish finger sandwich (£6.25). Dishes in the Goalkeepers' Choice section include Shilton's foot-long hot dog (£4.50 or £5 with pulled pork). The Managers’ Choice of street-food wraps features Sir Bobby’s Mexican Cheese (£4) and Hodgson’s Spanish chorizo.
The Ones to Watch section offers taco shells (£3.50) with fillings including Ronaldo’s chicken tikka, Neymar’s BBQ pulled pork, and Messi’s pulled chicken.
Company founder Scott Murray has introduced a multi-entry World Cup pass for £10 at all Bar Sport franchises, entitling the holder to pub entry for all of England's World Cup games as demand is so high.
The company is engaging with key groups via social media such as Polish, Spanish and Italian networks and societies, including universities. Legendary footballer Steve Bull will host the first of three England games at Bar Sport Cannock as part of its bookable premium suite VIP offer (from £35), all featuring a four-course meal with wine, football personality and waitress service.
A World Cup Summer Ball Masquerade featuring a six-course meal, Brazilian showgirls and live salsa rounds off celebrations on 12 July.