Pieminister unveils plans for 'franchise' in pubs

The move would include fitting a permanent Pieminister open kitchen and marketing support – with the pubs able to sell the company’s full range of pies.   

In October the company announced its intention to roll out its menu across the pub sector. Speaking at the latest MA300 event in Bristol, founder Tristan Hogg said the latest announcement strengthens the company’s relationship with the industry.

He said: “What we currently do in pubs is give people a whole menu and some operational support. It’s a complete menu and works really simply. We show people how to use it and set up their kitchen.

“We are now offering a full brand licence. That gives people the ability to have a licence to sell pies. What that includes is the design of a permanent Pieminister open kitchen, enabling you to serve the full Pieminister menu, which is taken directly from our shops.

Support​

“As a brand licence partner you benefit from exactly the same support we give our shops. Set up operations, manuals, launch marketing support, ongoing business standards, service reviews, secret shoppers, menu refreshers on an ongoing basis etc.

“Essentially it’s a franchise. You would be seen by Pieminister and the consumer as a Pieminister outlet.”

He said the deal would see pubs pay wholesale price for the pies with a “nominal set-up fee depending on the size of the kitchen”.

He added:  “If you operate premium outlets or have a space that could be a premium outlet that would appeal to young corporate singles then we would like to talk to you. If you own sites that are predominantly wet-led or in key cities then this would be a good fit for you.”