Video: New Stowford Press cider TV ad airs

Brand owner Westons said 2013 saw Stowford Press reach new heights, with the TV advertising campaign and the sponsorship of the England Cricket team leading to increased brand awareness and a significant uplift in sales in the on trade.

The new advert brings the story to the home of Westons Cider in Herefordshire. Set in the orchards of Westons Cider, the first of two executions "reinforces the authenticity and the heritage of the brand" and features Charlie Weston, great-great-grandson of founder Henry Weston.

A second execution set at the original Westons farm house, The Bounds, will follow later this month.

Ian Lewis, head of marketing at Westons, said: "We want to maintain the upward trajectory for the brand and are really excited about the new TV advert; we have taken Stowford Press back to its roots and in a modern take on the classic family portrait tried to convey the character and authenticity of the brand."

Watch the video​