New fonts – some featuring digital touch-screen technology – will be supplied to more than 32,000 stockists over the next three years, with 20% of Britvic’s customers (largely managed house and freetrade accounts) taking delivery in year one.
Self-service stations – currently on trial in two Pizza Hut and two Harvester sites – will allow customers to select from 30 different drinks combinations – Pepsi, Pepsi Max, Diet Pepsi, 7 Up and Tango Orange, and the same drinks mixed with one of five Teisseire syrups.
The more traditional on-bar gun, sail and three-product dispense fonts will also be updated, and behind the scenes, new 7-litre syrup boxes and flow control technology have been designed to match syrup shelf-life to average rate of sale, maintain a consistent quality of drinks and minimise wastage.
Interactive Pepsi glassware will feature BLIPPAR app technology which allows customers to unlock exclusive content via their smartphones – “elevating the brand experience and significantly increasing dwell time”.
Evolution
Nigel Paine, commercial director out-of-home for Britvic, said: “This is an exciting time for Britvic and represents our long-term commitment to the provision and evolution of draught carbonate soft drinks through sustained investment and continued support for our customers.
“We want to ensure that our customers serve great quality draught soft drinks, driving profits by maintaining the standard of serve and delivering the perfect in-outlet refreshment every time. The new proposition will unlock incremental category growth, while simultaneously improving consumer perception through enhanced experiences, which will in turn improve the bottom line for both large and small operators a like.”