BrewDog opens first craft beer bottle shop in London
BottleDog, located on Gray’s Inn Road near King’s Cross in London, is the first in a series of bottle shops the brewer is planning to open in 2014.
The shop stocks more than 250 different bottled beers, including beers from BrewDog’s own portfolio and craft beers from other UK and international breweries, and hosts four beers on tap. Customers will be able to fill up takeaway flasks, known as growlers, from the taps on site to take draft beer home, and the site will have seating capacity for 20-25 people.
It confirmed that prices will be lower than those in BrewDog bars, with beers costing a similar amount to those bought from the BrewDog online shop.
BottleDog will also stock homebrewing equipment and ingredients, including wet yeast, malt and hops, and staff will be trained to offer advice for homebrewers and craft beer enthusiasts.
'Simple yet revolutionary'
BrewDog co-founder James Watt said: “BottleDog will have the most extensive craft beer selection you can get your hands on in London, with epic beers from all over the world.
“We’ve worked hard to create an atmosphere that fosters knowledge sharing and champions the next generation of craft brewers.
He added: “BottleDog is a continuation of our commitment to bringing great beer to as many people as possible. The concept is simple yet revolutionary; we want to create a space where both beer enthusiasts and newcomers alike can congregate to explore and discover amazing craft beer.”
BottleDog, like BrewDog bars, will also host the brewery’s Beer School and tasting sessions, as well as homebrew classes and ‘meet the brewer’ events with London breweries.
The company said it is looking at Glasgow Merchant Quarter, followed by Manchester, for the next BottleDog site openings.
It added that it is also “on track” to open more than 10 new BrewDog bars in the next six months, with sites secured in Cardiff, Liverpool and Dundee.
