The brewery is aiming to challenge the dominance of high street coffee chains by opening cafes within its pubs and bars.
Jeremy Mitchell, St Austell Brewery’s Marketing Director said: “The astonishing growth in the coffee sector has meant that customers are demanding a quality product and an extensive selection, but they increasingly want to enjoy their coffee in a pleasant location with a greater selection of hot and cold food. Our estate of pubs, hotels and inns across the South West are in a perfect position to cater for this demand.”
Roger Ryman, Head Brewer at St Austell Brewery said: “It is great to see the first outlet open. The beans have such a strong, rich flavour, which is something that I am particularly interested in. I’m already thinking about a new brew inspired by Brewer & Bean.”
The company says it plans further dedicated Brewer & Bean outlets in several locations. A full menu of Brewer & Bean coffees is available to either drink in or take away at St Austell Brewery pubs across the South West.
For more information, and the full menu, visit www.brewerandbean.co.uk.