Lay, who left Brains after 12 years with the company last month, has set up the new company as both an operator/practitioner and a consultancy service within the hospitality sector.
He told the Publican's Morning Advertiser's sister title M&C Report at the time of his departure that the move was amicable and that he was looking to remain in the sector. “It is early days and I am looking forward to a break and maybe some skiing, but after that I am hoping to do something back in the sector and there are a number of opportunities out there that are of interest.”