Freshgro launches purple and white Chantenay carrots

Nottinghamshire farming co-operative Freshgro has developed white and purple Chantenay carrots.

They are sweeter than traditional varieties, particularly the white ‘sugar babe’. It will be available until May and will return in late September along with the purple type, which retains its colour after cooking, in time for winter menus.

Both varieties boast the distinctive traditional flavour of Chantenay carrots.

This launch offers larger scale availablility than previously.

The Freshgro farming co-operative controls 90% of Chantenay retail production in the UK, equating to around 20,000 tonnes and 10% of total retail carrot sales.

Carrots are thought to orignally have been purple, just turning orange in the 17th century, and so the launch gives a nod to the history of the vegetable.

Contact: www.freshgro.co.uk