CPL will be the the company's exclusive training partner for new starters and existing licensees who want to put forward other members of staff to take the qualification.
The pair are already working together to deliver online courses in everything from Control of Substances Hazardous to Health to Cellar Management, Marketing and Interview Techniques.
Suzanne Smith, head of licensee recruitment and training at Admiral, said: “We are pleased to be growing our relationship with CPL, whom we first partnered last year.
“They have impressed through their excellent service, quick response times, and can-do approach so we are pleased to be taking this next step with them. Growing numbers of our licensees are taking the opportunity to add second and third licence holders at their pubs – in line with best practice – and CPL’s broad network of centres means that taking the APLH (Award for Personal Licence Holders) is convenient and straightforward for both our prospective licensees and pub teams.”
The one-day APLH course will be available at a special rate for new Admiral licensees, and will also be available to take at all Admiral open days, where prospective licensees can meet business development managers and find out more information about becoming a licensee.
Daniel Davies, chief executive of CPL, said: “We’re delighted to be building on our partnership with Admiral. It’s great for us as a business to be chosen by them, given their obvious passion and focus on training and development. It’s clearly a key pillar of their offer to licensees and we’re very pleased to be part of that.”
The agreement with CPL will also provide a licensing application service for new licensees.
Admiral has recently been accredited in the British Institute of Innkeeping’s (BII) Good Practice Recognition Scheme, awarded for having the highest standards in licensee training.