The firm said the new branding boasts a more contemporary design, "with a strapline that highlights the heritage and expertise of the brewery".
This is supported by new pump clip images for the core XB and XXXB beers, with ‘key-ring’ descriptions attached to inform the customer about their choice.
The Salem Porter beer has been rebranded under the new Salem Bridge Brewery range, which features imagery of the ancient bridge which the brewery windmill overlooks.
New beers
Alongside the new branding, Batemans is launching a selection of new craft beers, including the Bohemian Brews range, which is infused with a range of flavours; including Mocha, Mocha Amaretto, Orange Barley and Hazelnut Brownie.
The new Biscuit Barrel Beers combine all the flavours of classic biscuits with the traditional brewing recipes of cask conditioned beer. Flavours in the range include Oatmeal (springtime), Digestive Biscuit (summer), Bourbon (autumn), Chocolate Digestive (winter) and Fruit (Christmas).
In addition, Batemans has launched Golden Swallow, a golden beer with hints of passion fruit, as part of the Salem Bridge Brewery Beers range, as well as Black & White, a dark and smooth full bodied beer with a 3.6% ABV and fruity flavours and nutty undertones.
Finally, the new Black Pepper Ale is a strong pale ale brewed with chocolate, crystal and wheat malts. Drinkers can also add additional ground Asian black pepper from an attached sachet to enhance the flavour.
Celebration
Stuart Bateman, managing director, said: "This year marks a momentous occasion for us, as we celebrate our 140th anniversary. In recognition of this achievement, we’ve evolved our branding, and also introduced a range of new beers, which demonstrate the heritage and expertise of our brewery, while offering tastes and flavours that are incredibly modern.
"We’re extremely proud of these new beers, and hope our customers and fans enjoy them."