WKD sponsors The Only Way Is Essex
The three-series sponsorship deal begins from the next series of TOWIE – as the programme is often referred - will put the brand in front of an average of 1.4 million viewers.
Aside from the broadcast element, the multi-platform sponsorship package also includes WKD presence across online and mobile platforms, including ITV’s catch-up service, ITV Player, and popular mobile app. Branded presence will also feature on the TOWIE website on ITV.com.
Debs Carter, marketing director for WKD at SHS Drinks, said: “It’s a real coup to have secured the TOWIE sponsorship. The programme is the most talked about thing on TV amongst our target audience. We work hard to deliver new activities with strong consumer appeal which ultimately lead to benefits for stockists and drive sales, and our increased marketing support this year reflects this.
“With the recent launch of WKD Brazilian, our continued music partnership with Spotify for our ground-breaking WKD SoundClash events and a range of innovative support lined up across our whole portfolio, it’s set to be a dynamic year for WKD. To add some Essex-based sparkle to things will give WKD an all-over glow in 2014.”
The programme has over 1.1 million Facebook fans and approaching a million followers on Twitter, making its connected and socially active viewers very similar in attitude to WKD consumers.
