The Asian lager brand, owned by Heineken, will host a pop-up bar at the Chinese Food Market in St Ann’s Square in Manchester from 30th January to 1st February, while in a selection of bars in
London’s China Town, Tiger will be available with a ‘buy 3, get 1 free to share’ offer.
“The activity will drive awareness and make Tiger Beer the drink of choice at this key time of the year,” said Heineken’s brand director of world beer David Lette.