The brand, owned by Gruppo Campari, has seen its signature serve Aperol Spritz [Aperol mixed with Prosecco and a splash of soda] grow in popularity to become a cult drink in many countries and anticipates the partnership “will deliver brand exposure on a massive scale.”
As part of the deal, Aperol branding will be prominent on the Old Trafford digital advertising boards during Premier League, FA Cup and Capital One Cup home matches and boost its presence with on-trade, digital and PR activity, as well as launching an Aperol Spritz Facebook page.
Additional advertising will feature in match day programmes, in the Manchester United monthly magazine ‘Inside United’, on MUTV and the club’s official website, with supporters also able to enjoy Aperol Spritz in the Old Trafford hospitality areas.
Gruppo Campari chief executive officer Bob Kunze-Concewitz said: “Manchester United is the most successful club in England and one of the most successful in the world, winning with style and panache, bringing millions of fans together in celebration. Similarly, Aperol is a brand that also embodies success, celebration and sociability. The natural fit between the two brands makes the partnership one that will bring continued success to both parties.”
Manchester United’s group managing director, Richard Arnold, added: “Manchester United has 659 million followers across the world and this partnership will be another platform to bring the Club closer to these fans. Aperol is a fitting partner to help the Club and its supporters to celebrate our achievements and we look forward to hopefully sharing many successes together in the coming years.”