Craft White aims to look ‘heritage inspired, authentic hand decorated tableware that is traditional, timeless and edgy’. It has a white glaze and stippled effect that is hand-applied for uniqueness. Craft White pieces can be mixed with any other colours in the range for an individual crockery collection.
"You can dramatically enhance your food presentation by adding just one Craft signature piece to plain white crockery," said head of marketing Heather Lovatt. "By adding hotspots of colour for bistro, casual and pub and restaurant dining, the Craft range will add exclusivity to food presentation."