TCG launches picklebacks and cocktail menu
The company claims it will be the “first mainstream operator to offer the pickleback,” a US cocktail made with whiskey and a shot of pickling vinegar.
Other drinks include beer cocktails and pitcher drinks as well as a range of classic cocktails such as the Cosmopolitan and Martinis.
Director of operations Ben Levick said the company was targeting “weekend millionaire” consumers who go out less frequently but who spend more when they do.
“These young — or young at heart — drinkers are looking for excitement, glamour, and something different,” he explained.
“So this list, which offers the latest trends as well as some serious ‘glitz’ with our Prosecco-based cocktails, has plenty to delight our customers.
“We set out to create a cocktail menu that broke our usual mould, and the result is, we think, the most innovative offer currently available in the mainstream pub and bar sector.”
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The company has also kept prices low, with shots for £1.95, pitchers for £8.95 and a “two for £6” deal on classic cocktails.
Fifty of the group’s 69 sites will be taking on the menu and barstaff training has already been completed.
“The launch is being supported with impactful POS and a digital campaign to engage customers as well as a £1 off their first ‘experimental’ cocktail offer for customers who join a mailing list,” Levick added.
