The region of Beaujolais is 34 miles long and nine miles wide with 4,000 grape growers. At one minute past midnight on the third Thursday of each november more than a million cases of Beaujolais are shipped out of the area to other parts of the world.
Around 65 million bottles of the wine will be drunk by wine lovers around the world. It is a light wine with no tannins and is very easy to drink.
Olive Inns site the Red Lion in Stathern, Leicestershire is among a number of pubs celebrating the day. A special lunch and dinner will be served with starter choices of French onion soup and Loch Duart salmon tartare with sour cream.
Main courses are coq au vin Beaujolais (phasant) and fondant potato or lemon sole Veronique with tarragon pomme puree and saute spinach followed by a cleanser of Beaujolais sorbet. Dessert choices are pear tart tatin with poire William ice cream or a caramelised prune and Armagnac tart.
An amuse bouche will start proceedings while coffee will end them with a half bottle of Beaujolais Nouveau to accompany, all for £35 a head.
La Cloche at the Lion in Teddington, Middlesex is also taking bookings for a special Beaujolais menu. For £30 for three courses guests will be able to pick from a three options on each course. Highlights include navarin d’agneau - traditional lamb stew sevred with potatoes and carrots and poulet fermier façon - chicken and red wine casserole coq a vin style.
Shepherd Neame pub the George & Dragon in Ightham, will offer a selection of cheeses and a glass of wine for £9 a head in the evening.