It's Better Down the Pub campaign plans 2m hit on mass tweet
The tweet aims to get the campaign ‘trending’ on Twitter and push it to a wider audience.
Co-founder of IBDP, Francis Patton, said: “The mass tweet will highlight the third major competition led by the campaign, centred on sport.
“We all know that sport plays a central role in thousands of pubs, whether it’s being watched there or played by your customers in pub teams.
“The aim is to celebrate the links between pubs and sports of all kinds and, to kick it off, our campaign
has set itself the ambitious target of reaching two million people with a tweet linked to the start of the Champions League football group matches, which start on 17 September.
“To do this the campaign will use Thunderclap, which is a new website that allows people and companies to pledge to tweet or send a Facebook message all at the same time on the same day in order to achieve the maximum effect.
“It’s just like an online version of a flash mob.”
IBDP is expected to run for 12 months and encourages pubgoers to share their experiences and highlight why they love the pub.
The campaign has the support of a range of organisations and companies in the sector, with funding for IBDP provided by operators including Admiral Taverns, BII (British Institute of Innkeeping), Everards, Fuller’s, Pub is the Hub, and the Society of Independent Brewers.
Publicans are being encouraged to show their support for the campaign by going to the following link at www.thunderclap.it/projects/3649-it-s-better-down-the-pub
