Harley said the concept could eventually roll out to five or six sites and Eclectic currently has offers made on “several” outlets.
The Publican's Morning Advertiser sister title M&C Report revealed last year that Eclectic was looking to develop the Dirty Blonde brand, aimed at the early evening market. The company plans to spend between £500,000 and £600,000 converting Madame Geisha in Brighton’s East Street into the New York-themed concept in the first quarter of 2014.
It would feature a restaurant serving street food such as hot dogs. There would be a smoking terrace and a separate Champagne bar. “We are close to Brighton and we’ve traded there a long time, and we felt it was a good starting point for us.”
Asked about further Dirty Blonde conversions, Harley said: “I will do it if it’s the right location. It could probably roll out to five or six over a period of time.”