Redwell Brewery sees increase in orders following Red Bull trademark dispute
The problem arose for the craft brewery when it attempted to trademark its own name Redwell. Red Bull claimed there would be some confusion as it is similar to some their own trademarks.
However, yesterday a compromise was agreed with the energy drinks company.
Founder and director of Redwell Patrick Fisher told the Publican’s Morning Advertiser: “Yesterday mid-afternoon we did reach a compromise deal which allowed us to trade freely except for energy drinks. It was a really sensible and reasonable conclusion to it all.
“It has all been resolved and all happened with a conference call organised with everyone where we were able to bang a few heads together. It happened quite quickly and we are thrilled with the outcome.
“There has been a lot more requests for our product and a lot more interest overall. We were already at maximum capacity on our brewery so there was not much room for us to take on new sales. But thankfully we are in the prcess of expanding and next week the new tanks that we purchased actually come online so we can meet the demand very quickly.”
He said that demand has been across the board from a couple of UK distributors, existing pubs and bars that the brewery already stocks and even some interest from international markets.
Yesterday Red Bull issued a written statement: "There is no dispute here. Red Bull has all along being willing to allow Redwell to maintain its mark for beer so long as they do not use it for energy drinks. Redwell have agreed to this."
