The activity, named J20 Late, aims to give licensees a way to serve quick and simple cocktails by combining the soft drinks with spirits as well as a full staff training kit, including recipe cards.
The J20 Late campaign will roll out nationwide over the next two months and purports to have a completely separate look and feel to the traditional J2O brand positioning.
Andrew Boyd, commercial director leisure at Britvic said: “With no staff training needed and no wastage, J2O Late is a solution that will drive a higher rate of sale, increase value and ultimately profits.”
To support the repositioning of the brand, Britvic has launched a range of J20 Late branded PoS which includes: bar runners, table talkers, posters and a mood film as well as trays, pitchers and glasses.