Qcumber water gets sales push
Minor enhancements to the all-natural formulation will give Qcumber an improved taste, while alongside the existing 750ml glass bottle, a new 330ml clear bottle size with enhanced graphics will be available to appeal to pubs and bars preferring single-serve sizes.
Qcumber founder Graham Carr-Smith said: "Qcumber is made from 100% natural ingredients and is free from artificial sweeteners, colours, preservatives and flavourings, and contains around a quarter of a cucumber per 750ml bottle.
"It’s wonderful as a soft drink in its own right and is also great used as a mixer with gin or vodka, or even as a cocktail ingredient."
Qcumber has seen sales out-strip all forecasts since its launch and was recently named ‘Best Drinks Category Product Innovation’ and ‘Outstanding New Product Innovation’ at food and drink event IFE13.