Japanese lager Kirin Ichiban, which is brewed in the UK by Wells & Young’s, has developed a new dispenser which adds a whipped and frozen top to a glass of Kirin.
The company claims the frozen froth helps keep the beer cold for up to 30 minutes longer, and launched the technology at YO! Sushi’s Southbank outlet in London last week.
“Kirin Ichiban is brewed using the unique Ichiban Shibori process which means only the first press of the finest ingredients are used to create the distinctive, crisp premium lager drinkers love,” explained brand manager Sarah Mahoney.
“Our new frozen variety is the same great beer, but with an added extra- a whipped top which is frozen to minus 5 degrees to keep the beer colder for longer so every sip is as refreshing as the first!"
Looking cool
To promote the launch the company created a frozen beer garden complete with tables, chairs and benches all made from ice.
Two months ago Wells & Young’s announced a push into city pubs for the brand, which is said was “growing steadily” on the back of the growth in interest in premium world beer and that there is a real appetite to see the brand more widely available.