The advert, which will run until the end of August across all major channels, digital sites, 4OD, ITV Player and Youtube, is part of a £10m investment in marketing for the brand in the UK.
Rob Calder, head of marketing at Kopparberg said: “Despite fierce competition, the brand has just had its most successful sales month ever in the UK, and we firmly believe there is more growth to come. Kopparberg sets the pace that other ciders follow, and this new campaign will focus on the unique refreshment, flavour and origins of the brand.”
The TV advertising will be supported by outdoor and online advertising and will be followed in July by an outdoor campaign.
As part of the campaign, the Swedish cider brand’s #happenings competition - where fans of the brand on Twitter, Facebook and Instagram can win their own Kopparberg experience by telling the company why they want something big to happen - will continue to be pushed via social networks throughout the summer.