Two variants, Henry Westons Family Reserve and Henry Westons Country Perry, will be available to pubs looking to add variety to their cider range, said the Herefordshire-based firm.
“Our own research confirms that consumer interest in traditional ciders is gathering pace and the addition of these two new ciders, we believe, will create interest in the on-trade offer — appealing to the cider drinker seeking a premium quality drink, with a distinct heritage, provenance and taste,” said head of marketing Ian Lewis.
Westons are one of a number of companies speaking at the Cider Trends Summit in October 2013. Visit the event website for more details.