The new bottle, which is being rolled out across the globe, has been designed to emphasis the beer’s provenance and heritage.
“The growing demand for world beers that offer easy-drinking refreshment has made Sol one of the UK on-trade’s fastest-growing premium lagers, where the brand has grown year-on-year distribution by 21 %,” said marketing director Jacco van der Linden.
The new design will be promoted in outlets with PoS and a summer campaign targeting urban, affluent men.
Heineken bought Sol brewer FEMSA Cerveza for €5.3bn back in 2010.