New look unveiled for Sol lager
The new bottle, which is being rolled out across the globe, has been designed to emphasis the beer’s provenance and heritage.
“The growing demand for world beers that offer easy-drinking refreshment has made Sol one of the UK on-trade’s fastest-growing premium lagers, where the brand has grown year-on-year distribution by 21 %,” said marketing director Jacco van der Linden.
The new design will be promoted in outlets with PoS and a summer campaign targeting urban, affluent men.
Heineken bought Sol brewer FEMSA Cerveza for €5.3bn back in 2010.
