Rekorderlig launches peach and apricot cider

A peach & apricot version of the Swedish cider Rekorderlig is now available in Stonegate pubs.

The flavour was launched into Tesco in last year, but until now it has not been available in the on-trade.

“We previously worked with Stonegate to exclusively launch our Mango-Raspberry flavour, which proved to be a huge success,” said Toby Scourse, on-trade controller at Rekorderlig distributor Chilli Marketing.

“Consumers are always looking for innovation behind the bar, and Rekorderlig provides that with a constantly evolving range of variants to meet consumer demand.”

Last month the company unveiled its summer variant, Rekorderlig Passion Fruit, which is available across both the on- and off-trade.

The brand has trebled in size over the last 12-months and now has 12% of the packaged cider market by value, said Scourse.

Fruit ciders continue to drive growth in the on-trade, up 68.2% in value and 67% in volume, according to our recent cider report.