A new version of the acclaimed Una Vida Bien Vivida ad – Spanish for 'a life well lived' – aired on channels this week.
The advert, which is set in various Spanish locations, features an unseen narrator recalling the high points of his intrepid life. As the story unfolds, it emerges that the narrator is the iconic San Miguel brand itself.
Stations including ITV, Channel 4, Channel 5 and Sky will air the ad between Premier League and European football matches and popular comedy and drama programmes.
It will also be shown during all Spanish League football fixtures on Sky Sports during May in recognition of San Miguel’s Latin heritage.
“World lager is in huge growth, and San Miguel is at the forefront of the trend as a leading brand in the category,” David Scott, director of Brands & Insight, Carlsberg UK said.
“This high profile advertising campaign will ensure that San Miguel is front of mind for consumers across the two May bank holidays and into the key summer sales period.”