The cider, Hazy Hog, has been made by Thatchers Cider and is a cloudy, medium dry cider similar in style to Normandy ciders. It has done well in pubs owned by The Red Mist leisure Group, where it has been trialled on draught and is now being rolled out in bottles as well.
The lager is still in development, but brewery chairman Rupert Thompson, said he hoped, “to do for lager, what we do for ale.”
He told The Publican’s Morning Advertiser: “I find it perverse that British brewers tend to brew German or American style beers. What we want to do is take British traditions and methods and use those to produce a new style of beer, an English lager.”
Some of the details of how this will be achieved are being kept under wraps but it is thought the lager will contain a mix of six hops, several malts and some secret ingredients to create a lager with a “malty sweetness.”
Other beers in the pipeline include a table beer to go with food and new seasonal beers.