P&G Professional launches extra tough Fairy washing-up liquid

P&G Professional has launched a washing-up liquid with an extra concentrated formula to perform four cleaning actions.

Fairy Professional Extra Clean reduces soaking time, breaks down greasy residues and creates shine.

To celebrate the launch P&G Professional is launching its Best Just Got Better virtual innovation gallery. It is inviting operators to visit www.pgpro.co.uk/fairyinnovationgallery and vote for the innovation they believe has most revolutionised their business over the last 30 years. Every voter will be sent a free 40ml sample of the new product and be in with th echance of winning a luxury break in the New Forest with travel worth up to the value of £1,000.

"Fairy Professional has been a mainstay of professional kitchens for decades, delivering its trusted cleaning power to generations of chefs and their brigades," said P&G Professional sales director UK and Ireland Jayne Clark. "We were there when the hospitality industry was in its infancy and we’re still here today, delivering new product innovations to our customers to help deliver that long-lasting guest experience. Fairy Professional Extra Clean is a high quality washing-up liquid designed to help operators save time in the kitchen, safe in the knowledge that dishes will sparkle after each and every wash."