Coffee outsells the nation’s favourite, tea, by 6.5 cups to 1 in UK managed food pubs. Coffee sales in pubs are growing in all but one region throughout Britain, with Scotland and Yorkshire showing the greatest increases.
Cappuccinos and lattes are far and away the most popular categories in pubs and out-sell the more standard Americano serve.
Scott Elliott of CGA said: “The battle for footfall on the high street is more intense than ever, and for pubs to gain share from the coffee specialists there are a few things which they must get right. Offering comparable product quality is a given, as is the provision of a bright, clean and airy space with appropriate dwell time facilities - comfortable chairs, Wi-Fi and the like.”
He added: ”Pubs are located in great positions to offer shoppers, business people or any other passers by a quick break. Clearly advertise the coffee offer through the day and make people feel welcome using the pub for just this reason.
"Don’t be afraid to upsell, often lacking in pubs is the small snacks, cakes or biscuits so prevalent in the coffee specialists. These give the customer the mid-meal snack and recharge they want, whilst increasing average spend.
“The specialist operators know that the coffee stop is habitual. Encourage the same customers to come back, and they may well join you for lunch or drinks in the future as well.”
UK Coffee Week begins today.