The 37.5% ABV Smirnoff Espresso is made from Smirnoff Red vodka and coffee extract.
It is hoped the new flavour, served over ice with cola, will lure in new consumers to the brand. The launch will be supported by a major marketing campaign.
“In the UK, flavoured vodka is worth £88m in the on-trade and £28m in the off-trade,” said marketing manager Karen O’Shea.