We Heart Lager: Don't miss out on a £5bn lager bonanza
We've got not one, but two features for We Heart Lager this March.
In the first we take a look at how licensees are making the most of a category that's is worth £5bn and show that anyone neglecting the category is making a costly mistake.
WeHeartLagerMarch1 (1)
WeHeartLagerMarch1 (1).pdf 2.41 MBIn the second of our features we ask how important the category and some of its leading brands are to the big pub companies. Did you know that within the Punch Taverns estate the average Carling stockist serves 50 pints of the lager a day? Or that more than half of Greene King pubs serve Carlsberg? Download the pages here to find out more.
