Pieminister is running its biggest trade marketing initiative with 60 pubs across the UK already signed up to host a pie festival to maximise food sales during the week.
A premium pie festival kit worth £80 is availble to any pub placing a minimum order of 48 pies for BPW. The kit includes fabric bunting, bar runnersm postersm beer mats and more.
Pieminister will feature all pie festival pubs on its website and on Twitter and Facebook to help consumers decide where to go. Any pub sending in a photo of its festivities to info@pieminister.co.uk will win a Pieminister pie-making kit and be entered into the draw to win a VIP weekend trip to Bristol.
It recommends pubs put on a pie and pint offer, a pie and ale matching evening or a pie of the day to get the most out of British Pie Week.