The promotion, which encourages sales by allowing consumers to access over 100,000 tracks from the Universal Music catalogue when they buy handypacks and grab bags of Skips, Hula Hoops, Nik Naks, Discos and Wheat Crunchies, will also offer the chance to win VIP festival tickets and signed merchandise such as signed CDs.
George Johnston, marketing director at KP Snacks said: “Last year we got a very positive response from the trade with thousands of tracks downloaded helping to drive sales of the featured brands. We are confident that Snack Tracks will be even more popular this year thanks to the VIP festival experiences which builds on the daily music downloads.”
Johnston added: “Worth over £141m combined, retailers should stock up on these promotional packs to take full advantage of the sales and profit opportunity.”