The star of Channel 4’s Sunday Brunch worked closely with the brewing team to develop the new brand, A Beer To Go With…
The three-strong range will be available in bottle only from April and comprises beers for steak, chicken and curry.
“Not only can beer be used as a key ingredient in a wide range of recipes, but it is also a great accompaniment to enjoy alongside our favourite dishes; complementing and bringing out the very best flavours in our food as the world’s best wines do. The subtleties of beer are perfect for complex food matching,” said Rimmer.
The beer to go with chicken is a 4% ABV light golden lager made with Target and Cascade hops and tipple and chocolate malts. The steak beer is a 4.4% ruby red ale made with Amarillo and Cascade hops alongside tipple, dark crystal and chocolate malts, while the curry beer is a 5% ABV “crisp, clean golden craft lager,” brewed with rice and Stellar and Cascade hops.
John Robinson, brand manager at Robinsons Brewery said: “We are delighted to partner Simon Rimmer – not only does he genuinely enjoy a good pint of cask ale, but his target audience comfortably fits the profile of our core customers.
“This new range is moving beer into a different arena; and for the first time is designed for the consumer to specifically enjoy with food. This is the perfect platform to exhibit our passion for beer and food matching.”